For the final project of this class, our student team collaborated to enhance the H&M app, engaging in a comprehensive process to elevate the user experience. The project encompassed stakeholder analysis, customer segmentation, user story exploration, and a user-centric product design approach.

Our team chose to improve the H&M app. We conducted user testing, market and stakeholder analyses, and customer segmentation to identify product opportunity gaps, as well as a High-Fidelity Prototype of the revamped app and website.

Final Presentation: https://docs.google.com/presentation/d/e/2PACX-1vRdNsODb9mPQJrmsF8KI_8O28ufu90lF_Dgbez5tvZyIT10vPQ058cr947ivws0scBSGX19QEmjqZap/pub?start=false&loop=false&delayms=3000

Final Report: